Rowing Machines From WaterRower Now Available In Store

Rowing machines are fantastic equipment for working out at home or in the gym. Whether rowing is your sport or you're just looking for an all-around activity to build your strength and endurance, they're excellent for activating muscles all across your body and providing ultra-intensive exercise.

WaterRower is a premium brand, and we're pleased to carry their products at Northern Fitness. Check out the selection in our store and choose your perfect rowing machine today.

See our selection of WaterRower products

Who Is WaterRower?

WaterRower is an acclaimed manufacturer of fitness equipment, most notably rowing machines. For over 30 years, the brand has been at the cutting edge of high-end gym equipment design. Its products are second to none in effectiveness, design, and durability.

The brand handcrafts all its products in the United States and prides itself on using the finest materials. The company sources all its wood from Appalachian hardwood, which it sources sustainably and treats to promote its longevity and sleek design.

What Is a Water Rower?

A water rower is an equipment designed to mimic the effects of rowing. Competitive rowers may use this machine for training purposes, but rowing also has numerous fitness benefits ideal for the average user. 

A WaterRower machine is different from a regular rowing machine in that it's:

  • Handcrafted rather than mass-produced
  • Sourced from high-quality wood (cherry, walnut, ash) or metal (commercial-grade steel, brushed stainless steel, or aluminum)
  • Made to simulate the authentic feeling of rowing
  • Designed to maximize the effectiveness of your exercise

The three main types of resistance you'll find on rowing equipment are:

  • Air-based. This method offers infinite resistance but can be noisy.
  • This method is very quiet compared to air-based resistance but offers limited resistance, making it harder to push yourself.
  • Water-based. Water-based resistance is unlimited and far quieter than air resistance. It also creates a far more natural feeling of rowing than other methods.

WaterRower machines use water-based resistance. To achieve higher resistance levels using a water-based rowing machine, all you need to do is row harder! For gym lovers everywhere looking to go the extra mile and push themselves to the limit, this equipment is the ideal solution — and it is space-saving too!

A WaterRower is simply a beautiful piece of equipment offering the highest level of performance. Without further ado, let's get into the best WaterRower machines on offer at Northern Fitness.

1. WaterRower Natural Ash S4 Rowing Machine

The Natural Ash S4 exemplifies what sets a WaterRower apart from so much gym equipment: it's just so beautiful. The body is natural ash hardwood sourced from forests in the Appalachian mountains and treated with Honey Oak staining and Danish oil for a sumptuous, silky-smooth finish.

If you buy this model for home exercise, you're going to be gawping at it for a good couple of hours before you get to work.

Once you try it out, you'll learn that it's all business. The hardwood absorbs vibrations, making your rowing smoother and less noisy. The resistance it offers is incredible. If you're used to magnet resistance, you'll be astonished at how hard the WaterRower Natural Ash S4 can work you.

It benefits from the S4 performance monitor, which measures:

  • Time
  • Distance
  • Speed/Intensity
  • Stroke Rate
  • Heart Rate

The heart rate monitor has an optional sensor for more accurate measurements. This machine combines a beautiful, classic design with cutting-edge technology to produce the grand piano of exercise equipment.


  • Made from beautiful hardwood
  • Absorbs vibrations
  • Unlimited resistance
  • Quiet performance
  • Intuitive S4 monitor
  • Affordable price


  • Medium-maintenance required; take care to avoid spillages on natural wood

2. WaterRower Club S4 Rowing Machine

The WaterRower Club S4 uses Appalachian natural ash for most of its design, with two-tone staining (black/rosewood) that gives it a striking appearance. The wood is finished with Danish oil and urethane, making it highly scuff-resistant as well as gorgeous to behold.

It uses the S4 performance monitor to help you track your progress. The water-based resistance is unlimited and allows you to go as hard as you want or to go for long stamina-building sessions and build up your overall body strength.

It's ideal for gym use or busy environments because of its resilience. It is also great for home use because the vibration-absorbing wood makes it extremely quiet and smooth—no complaining from the next room when you're using the Club S4.


  • Absorbs vibration
  • Gorgeous two-tone design
  • Very smooth experience
  • Unlimited resistance
  • Scuff-resistant
  • S4 monitor to track performance
  • Reasonable price


  • Slightly less stately than the natural finish

3. WaterRower Classic Walnut S4 Rowing Machine

The S4 Classic Walnut uses sustainably sourced walnut hardwood, boasting superb longevity. Therefore, the Classic Walnut is a long-term investment that will provide you with top-quality exercise for years and years.

It uses the S4 performance monitor to help you track your heart rate and performance, and the wood absorbs shocks to provide a super-smooth rowing experience. The water resistance is powerful and creates a sense of rowing in actual water.

The colour of walnut hardwood varies slightly from tree to tree—this gives the machine an incredibly personal feel. It's a top choice from a leading brand and will give you the very best of workouts.


  • Made from sustainable walnut hardwood
  • Absorbs vibrations
  • Unlimited resistance
  • Benefits from the S4 performance monitor
  • Beautiful colour on the wood


  • More expensive than ash models

4. WaterRower Oxbridge Cherry S4 Rowing Machine

The Oxbridge Cherry S4 gives you the rowing experience you'd associate with the legendary Oxbridge teams. Still, you'd much rather be sitting on this beautiful cherry wood rowing machine than in a cold boat on the River Great Ouse. It has an extremely smooth action, with the frame effectively absorbing vibrations.

It boasts excellent longevity and, combined with the intuitive S4 monitor, allows you to row for hours at a pace of your choice or go for a sprint session.

Note that cherry wood darkens over time with exposure to light, though the manufacturer keeps all models protected from light before purchase. However, the light exposure eventually creates a gorgeous, deep tone.


  • Absorbs vibrations effectively
  • Superb longevity
  • Realistic rowing experience
  • S4 monitor for checking performance
  • Gorgeous design


  • Wood darkens over time; it may not be everyone's preference

5. WaterRower All Black S4 Rowing Machine

The WaterRower All Black S4 is fully stained black to reduce the risk of scuffing. It is made of the finest Appalachian ash, giving it excellent durability and longevity. This equipment will last for many years in a home or gym environment.

The ash reduces vibrations and produces a smooth rowing experience, while the water-based resistance means you can test yourself to the limit. It benefits from the S4 performance monitor, so you can easily keep an eye on your speed, stroke rate, and heart rate.


  • Very durable
  • Scuff-resistant
  • Reduces vibrations
  • Unlimited resistance
  • Useful S4 monitor


  • Some users may prefer natural wood tones

6. WaterRower A1 Home Rowing Machine

The WaterRower A1 is perfect for home use. Its sleek aluminum monorail helps it save space and is highly resistant to scratching, while the rest of the body features gorgeous Applachian ash hardwood.

The A1 performance monitor allows you to track your speed and time, while the water tank offers infinite resistance. You can get gym-level results from this gorgeous and affordable piece of home equipment.


  • Very affordable
  • Slim design saves space
  • Hardwood reduces vibrations
  • Scratch-resistant
  • Unlimited resistance


  • Slightly less balanced than all-wood models

7. WaterRower M1 LoRise Rowing Machine

The M1 LoRise rowing machine is expert-grade equipment designed for gym use or professional rowers. Its tough, scratch-resistant steel and powder-coated aluminum frame is built to last and offers perfect balance. Its low entry point helps create a highly realistic experience of rowing in water, with the water-based resistance providing an Olympic-level workout.

This model is more expensive than some hardwood models, but it still uses WaterRower's proprietary S4 performance gauge to track your progress and critical factors like your heart rate.

It's a sleek, well-rounded choice for top-level athletes or rowing enthusiasts alike.


  • Extremely well-balanced
  • Scratch-resistant steel and powder-coated aluminum frame
  • Realistic rowing experience
  • Unlimited resistance
  • Benefits from the S4 monitor
  • Sleek, attractive design


  • Pricier than hardwood options

8. WaterRower M1 HiRise Rowing Machine

The M1 HiRise has a frame built from powder-coated aluminum and commercial-grade tubular steel. Its body is incredibly well-balanced, with the higher-end design being more comfortable and accessible for many gym users and suitable for commercial use.

It mirrors the feeling of rowing superbly and offers infinite resistance, meaning that you can achieve an incredibly intense workout with this model. The fine materials make it very durable and tough to scratch. Gym owners can rest assured that their beautiful new piece of kit can withstand extensive use—and trust us, everyone's going to want to use this rowing machine.

It uses an S4 monitor to track key areas of the user's performance and reduces vibrations and noise with its balanced design.


  • Super-smooth experience
  • Made from tough steel and powder-coated aluminum
  • Excellent longevity
  • High seat for extra comfort
  • S4 monitor for tracking performance
  • Unlimited resistance


  • Higher-priced model

9. WaterRower S1 Stainless Steel S4 Rowing Machine

Developed in conjunction with WaterRower's German manufacturers, the S1 Stainless Steel S4 rowing machine combines the elegance of the brand's American products with top-level German engineering. It's a limited-edition product with incredible design features, making it the ultimate Olympic-level rowing machine.

Its brushed stainless steel frame is sturdy and almost impossible to scratch, while the machine's balance and weight mean you'll always feel perfectly stable and centred while exercising. It uses the S4 performance monitor to help you track performance and offers unlimited resistance using the water-based resistance system.

If you're looking for a standout piece for your gym or a high-end gift for the exercise lover in your family, you can't do better than the WaterRower S1.


  • Incredible balance
  • Extremely tough
  • Limited edition
  • Superb German engineering
  • Unlimited resistance
  • Elegant, attractive design


  • Expensive

Best WaterRower Rowing Machines: Final Thoughts

Whether you're looking to bulk up your home gym or you're a gym owner investing in long-lasting rowing machines that will wow your customers, WaterRower is the best of the best. From beautiful, sustainable hardwood models to precision-engineered steel and aluminum frames, this brand uses the best materials in all its designs and knows how to transform them into a top-of-the-range product.

Browse the selection of WaterRower rowing machines available at Northern Fitness and purchase the rowing machine of your dream today.